Renewed for the Future | DALA Unveils Its New Brand Identity

A new year begins, and everything takes on a new look.

On January 9, DALA officially unveiled its new brand logo and visual identity at its 14th Anniversary Celebration.

In 2026, DALA marks its 14th anniversary.

Over the past 14 years, DALA has continued to evolve: from a challenger breaking long-standing technology monopolies to an industry player with full-stack in-house capabilities; from a startup team to a company of 200 employees.

Yet some things have never changed: our commitment to technology and our long-term investment in customers and industries.

The evolution of our visual identity reflects the growth of the company.

1. Stripped Back to the Essentials

In the new logo, the “DALA” lettering removes unnecessary embellishment and returns to a cleaner, purer form. This return to simplicity reflects a principle DALA has upheld for 14 years—focus on what matters and reject the superficial.

For 14 years, DALA has remained centered on technological innovation and customer needs, building products around efficiency, reliability, stability, and sustainability to address real customer needs and industry pain points. This clarity of purpose reflects our commitment to long-termism—and is part of who DALA is.

2. Rooted Deep, Built Strong

Fourteen years of deep commitment—from product reliability and market validation to R&D systems, quality control, and scalable delivery—have enabled DALA to build a solid technical foundation and systematic capabilities in electrification control and precision measurement, creating a strong base for continuous innovation.

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3. Grow Upward, Break New Ground
With strong roots, growth comes from within. Building on years of accumulated technology and systematic capabilities, DALA continues to innovate across technology, products, and applications, and will expand further into electric motorcycles, AGVs (mobile robots), visual inspection, and other emerging scenarios.

Starting January 16, 2026, the new visual identity will be rolled out across products, channels, services, and other touchpoints. Behind the visual refresh is a broader evolution of DALA’s brand strategy.

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Looking at Today from the Future

After fourteen years of dedication and growth,

DALA moves forward with the vitality of new growth,

breaking new ground on the strength of all that has been built.